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Pete Peterson

Pete Peterson is an Alaskan-based technology and marketing consultant with over a decade of experience in web application development. As the Director of Peterson & Associates, Inc., he is passionate about strengthening the tech sector in Alaska by providing quality web applications that give businesses a competitive edge. With a focus on open digital platforms that prioritize freedom and autonomy, he offers a range of services, including website hosting, design and development, managed software services, marketing strategy management, and other technology solutions. By harnessing the power of the internet, Pete is dedicated to helping businesses in Alaska grow and succeed in today's digital age.

Enhancing IT Hygiene with Wazuh for Robust Cybersecurity Resilience

Understanding IT Hygiene in Cybersecurity IT hygiene refers to the security protocols that ensure an organization’s digital assets are both secure and functioning optimally. Effective IT hygiene encompasses vulnerability management, security configuration assessments, updated asset and system inventories, and full insights into an organization’s operational activities. As technological tools become more sophisticated for both cybercriminals …

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mautic

Revolutionize Your Sales Funnel with Mautic: The Ultimate Marketing Automation Solution

In today’s fiercely competitive business environment, successful companies continually strive to optimize their sales processes and enhance customer engagement. Two crucial elements in this pursuit are a well-designed sales funnel and an efficient marketing automation system. In this article, we will explore Mautic, an all-in-one marketing automation software, and discover how it can revolutionize your …

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matomo

Unleashing the Power of Web Analytics: Matomo vs. Hotjar – A Holistic Comparison

In today’s data-driven digital landscape, web analytics tools play a pivotal role in understanding user behavior and optimizing online experiences. In this comprehensive comparison, we delve into two popular web analytics tools – Matomo and Hotjar. We explore their unique features, with a particular focus on data sovereignty, privacy, first-party JavaScript, cookies, data visualization, reporting, …

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WordPress vs. Substack: Choosing the Right Platform for Your Business

Jacob and Donald are two ambitious bloggers who had built their own WordPress websites from the ground up. They both had plenty of experience with the CMS, HTML, CSS and the entire process of building up a website from scratch. But when they heard about Substack, a platform that allowed them to quickly build an …

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Elder Fraud

Unveiling Elder Fraud: Safeguarding Older Adults from Financial Exploitation

At Peterson & Associates, we understand the importance of protecting seniors from Elder Fraud. This type of financial crime is committed against an elderly person or really any individual that has diminished physical and/or mental capacity. A perpetrator may use false pretenses to gain access to an elderly person’s personal information, funds, property, or assets …

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Revolutionize Your Restaurant’s Profitability with Food Purchasing Arbitrage!

2021’s US Foods third quarter report revealed an 11.5% surge in supply prices, yet restaurants still had high demand for the their’s products. This is a testament to the quality and value that US Foods provides. Despite this increase in cost, case shipments rose by 18.5%, with deliveries to independent restaurants increasing by 21.1%. US …

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The Unexpected Silver Lining: How Chaos Can Lead to Opportunity

Chaos is often experienced as an environment of confusion and disorder. However, amidst all those metaphorical clouds of uncertainty, there lies a silver lining: opportunity. During chaotic times, new avenues for creativity, innovation, and success often emerge. However, folks often overlook them if they’re not actively searching for them. The potential for success through chaos …

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From Bartering To Arbitrage: A Brief History Of How We Shop For Food

At Peterson & Associates, Inc, we understand that food shopping has undergone significant transformations throughout history, reflecting changes in technology, culture, and societal structures. As experts in food purchasing, we believe it’s important to provide our audience with a brief history of how we shop for food to share some valuable insights on how to …

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To SMM or Not SMM: Why Investing in a Professional is Essential for Social Media Success

Whether it’s building a brand, engaging with customers, or driving sales, social media has the potential to achieve these goals and more. However, managing social media can be a complex and time-consuming task that requires specialized skills and knowledge. As such, many organizations are now turning to Social Media Managers (SMMs) to manage their social …

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Maximize Your Online Marketing: PPC Search vs. Social Media Advertising

As a leading digital marketing agency in Alaska, we understand the unique challenges businesses face when it comes to attracting customers in a state with a population density of just 1.3 people per square mile. However, we also recognize the opportunities that exist for businesses to leverage online marketing strategies to reach potential customers. That’s …

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