We’re an Alaskan-based technology and marketing consulting agency that specializes in creating marketing automation funnels using open digital platforms that prioritize your freedom and autonomy. As part of our mission to support and strengthen the tech sector in Alaska, we offer a range of services, including website hosting and domain registration, website application design and development, managed software services, marketing strategy management, and various other technology solutions.

We’re passionate about using technology to elevate businesses in Alaska and beyond. Our managed software services are designed to help you achieve your goals and achieve greater autonomy and independence. We believe in empowering our clients with the tools and support they need to succeed, free or with limited interference from big-tech companies.

Together, we have the skills and expertise to help your business reach new heights!

Pete Peterson
Alexis Peterson

👨‍💻 Entrust us with the guardianship of your business’ information systems!🛡️

Our team has a wealth of experience and expertise in the field, with primary partners holding advanced degrees and certifications in information technology, cybersecurity and business. Pete Peterson holds a Bachelor of Science in IT with a focus on cybersecurity, and is certified in numerous aspects of information security and systems management. Alexis Peterson holds an Associate of Applied Science in General Business and is a driving force behind our success.

We’re dedicated to empowering businesses with software & support they need to thrive!🚀

Craft Your Digital Future: Embrace Comprehensive Web Solutions

Website Design & Development

We’re certified and competent enough to handle the entire discovery, definition, design, development, and delivery phases of website projects. Simple websites, which focus on aesthetics and content rather than unique functionality, are much more affordable than having us develop complex web applications. We love building bleeding edge electronic businesses and capitalizing on emerging technologies! However, the majority of small businesses in Alaska don’t require costly programming services to take advantage of the many benefits of digitalizing their organizations.

Website Design

  • aesthetics
  • Information Architecture
  • Front-end Development
  • A glorified flyer, but on the Internet!

Website Development

  • Unique, custom functionality
  • Back-end development with advanced programming
  • Servers & Performance

Domain Registration & Website Hosting

In the digital realm, a domain name is your unique address while website hosting provides the foundation for your online presence. By partnering with us, not only do we serve as your official domain registrar, but we also offer robust, managed shared website hosting solutions. Even though our base is in the picturesque landscapes of Alaska, our pricing remains fiercely competitive, ensuring you receive both value and quality in one package.

  • Fast, secure, and fully managed website hosting
  • Domain Name Registration Services
  • Multiple hosting plans to choose from, designed to fit any sized organization
  • Technical support, when things don’t work right

Managed Software Services

We offer managed services for a range of open source software platforms. These platforms uphold our clients’ freedom and autonomy, while simultaneously catering to their business requirements. By choosing our services, clients can harness the perks of open source software, free from the hassles of its technical upkeep. Our seasoned experts take care of the technical intricacies, letting our clients concentrate on their primary business functions.

Boost Your Business Growth with Our Expert Marketing Solutions

At Peterson & Associates, we offer a wide range of expert marketing services to help your business reach new heights. Our experienced team of marketing professionals is dedicated to delivering customized solutions that drive results and foster long-term growth. Our marketing services include:

Social Media Marketing

Social Media Automation: Streamline your social media efforts with our advanced automation solutions. We help you schedule and manage your content efficiently, ensuring consistency, and maintaining a strong online presence across multiple platforms.

Social Media Advertising: Target the right audience and maximize your return on investment with our tailored social media advertising strategies. We create compelling ad campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost brand awareness, generate leads, and increase conversions.

Managed Search PPC

Experience the power of pay-per-click (PPC) advertising with our managed search services. Our expert team will develop, implement, and optimize data-driven PPC campaigns on search engines like Google Ads and Bing Ads. We focus on keyword research, ad copy, landing page optimization, and continuous monitoring to ensure maximum ROI and drive sustainable growth for your business.

Content Creation

Elevate your brand with high-quality, engaging, and SEO-optimized content. Our skilled content creators craft a wide range of content types, including blog posts, articles, website content, email newsletters, video production, infographics, e-books, whitepapers, and podcasts. We tailor our content to resonate with your target audience, strengthen your brand identity, and drive results.

We recognize that in the bustling world of digital marketing, a one-size-fits-all approach simply doesn’t cut it. Our comprehensive suite of services, ranging from dynamic social media strategies to high-impact PPC campaigns and captivating content creation, is meticulously tailored to meet the unique demands of each business. Leveraging years of expertise and a commitment to excellence, our team ensures that every marketing initiative we undertake not only boosts visibility but also fosters sustainable growth. So, if you’re ready to transform your brand’s digital journey and propel your business to the forefront of your industry, we’re here to guide and amplify every step of the way. Let’s craft your success story together.

Empowering Modern Business: Digital Tools and Autonomy

In today’s digitally connected world, the tools you use to communicate, collaborate, and conduct business play a pivotal role in your success and security. From emails that reflect professionalism to voice communication systems that streamline operations, and from seamless WiFi connectivity to robust cloud solutions, the choices you make can determine your business’s efficiency and autonomy. Dive in to learn about the tailored solutions we offer that not only prioritize functionality but also safeguard your data ownership and privacy.


Utilizing a personal email for business affairs is akin to using your individual bank account for professional transactions—it not only appears unprofessional but can also lead to complicated and messy situations. Many big-tech companies profit significantly from selling business email accounts, even though producing and operating them essentially costs nothing. Our email solution offers a distinct advantage in this regard. You retain full control over your user accounts, and what’s even better is that it comes as an integral part of your website hosting package, ensuring you get value without the unnecessary expenses.

  • Branded email address, for example: name@domain.tld
  • Seriously secure email access
  • Complete management of users
  • 100% data ownership


We are wholeheartedly confident in our ability to revolutionize nearly any business model. By leveraging the efficiency and cost-saving benefits of Voice-over-Internet-Protocol (VoIP) services combined with a phone box system (PBX), we ensure a seamless communication infrastructure that not only reduces expenses but also upholds and respects your company’s autonomy.

  • In-house Phone Box System (PBX)
  • Auto-dialer: dials numbers automatically, so you spend more time selling and less time dialing!
  • Unlimited extensions, voicemail-to-email, music on hold, call parking, call center, call queues, and many other features!
  • 100% Data Ownership


For many rural Alaskans, offering free WiFi is perceived as a lavish amenity. However, after extensive research, we discovered that businesses that offer free WiFi see an increase in the duration of customers’ visits and a rise in the average transaction value. To cater to this need, we’ve introduced a WiFi solution tailored for both personal and business use. Our system is built with a deep respect for individual freedom and autonomy, and it’s underpinned by some of the most advanced hardware available in the market today.

  • 100% Data Ownership
  • In-house Administration System; no 3d party has control or access to your network’s data.
  • Secure segment networks for guests and employees
  • Pretty fly for a wifi…


We harness the power of one of today’s most widely adopted on-premise file share and collaboration platforms. This platform empowers users to access their files and collaborate across various devices, ensuring that their data always stays under their direct control. It’s time to reclaim ownership of your data. Say no to big-tech giants that mine your photos and documents for advertising agendas—because frankly, that’s an unsettling intrusion into your privacy.

  • A self-hosted productivity platform that keeps you in control
  • Know where your data is, who has access and how it is used
  • Facilitate secure collaboration and communication
  • Multiple plans to choose from, including the option for us to deploy and manage an in-house solution

In sum, our comprehensive suite of services aims to redefine the standards of digital communication and collaboration for businesses. Whether it’s projecting a more professional image with a branded email, ensuring seamless communication with top-tier phone systems, providing high-speed and secure WiFi solutions, or offering unparalleled control with our cloud platform, we’re committed to delivering excellence. It’s more than just offering tools; it’s about empowering businesses with the autonomy they deserve in this digital age. Choose to be in control, and let’s redefine the future together.

💥Fresh Off the Press📰

Enhancing IT Hygiene with Wazuh for Robust Cybersecurity Resilience

Understanding IT Hygiene in Cybersecurity IT hygiene refers to the security protocols that ensure an organization’s digital assets are both secure and functioning optimally. Effective IT hygiene encompasses vulnerability management, security configuration assessments, updated asset and system inventories, and full insights into an organization’s operational activities. As technological tools become more sophisticated for both cybercriminals and security experts, attack methodologies also change, varying in complexity and innovation. Cyber attackers often target organizations

Read More »


Revolutionize Your Sales Funnel with Mautic: The Ultimate Marketing Automation Solution

In today’s fiercely competitive business environment, successful companies continually strive to optimize their sales processes and enhance customer engagement. Two crucial elements in this pursuit are a well-designed sales funnel and an efficient marketing automation system. In this article, we will explore Mautic, an all-in-one marketing automation software, and discover how it can revolutionize your sales funnel. By harnessing the power of Mautic in conjunction with platforms like WordPress for

Read More »


Unleashing the Power of Web Analytics: Matomo vs. Hotjar – A Holistic Comparison

In today’s data-driven digital landscape, web analytics tools play a pivotal role in understanding user behavior and optimizing online experiences. In this comprehensive comparison, we delve into two popular web analytics tools – Matomo and Hotjar. We explore their unique features, with a particular focus on data sovereignty, privacy, first-party JavaScript, cookies, data visualization, reporting, conversion tracking, A/B testing, heatmaps, user segmentation, integrations, and support. Join us as we uncover

Read More »

WordPress vs. Substack: Choosing the Right Platform for Your Business

Jacob and Donald are two ambitious bloggers who had built their own WordPress websites from the ground up. They both had plenty of experience with the CMS, HTML, CSS and the entire process of building up a website from scratch. But when they heard about Substack, a platform that allowed them to quickly build an online presence without having to worry about updates, plugins, or hosting fees, they considered it

Read More »

Elder Fraud

Unveiling Elder Fraud: Safeguarding Older Adults from Financial Exploitation

At Peterson & Associates, we understand the importance of protecting seniors from Elder Fraud. This type of financial crime is committed against an elderly person or really any individual that has diminished physical and/or mental capacity. A perpetrator may use false pretenses to gain access to an elderly person’s personal information, funds, property, or assets for their own benefit. I am Pete Peterson, the founder of Peterson & Associates, alongside my

Read More »

Business Identity and Imperative of Branding

Creating a Strong Business Identity: 10 Points on the Imperative of Branding

In the fiercely competitive world of business, building and maintaining a strong and memorable business identity is crucial for success. Your brand is more than just a logo or an attention-grabbing tagline; it personifies the core values, personality, and unique offerings of your business. In this article, we will delve into the importance of branding and explore key strategies designed to help you build a distinct brand identity. Imperatives of Branding

Read More »

Consensus Leadership

Why Consensus Leadership Isn’t Always Effective: A Technology Consulting Agency’s Perspective

As a technology consulting agency, we understand the importance of effective leadership in achieving business goals. There are several leadership styles that can be used to lead a team, and each style has its own advantages and disadvantages. In this article, we will discuss the different leadership styles, the advantages and disadvantages of consensus leadership, along with a story involving a client who uses consensus leadership to make decisions about

Read More »

Revolutionize Your Restaurant’s Profitability with Food Purchasing Arbitrage!

2021’s US Foods third quarter report revealed an 11.5% surge in supply prices, yet restaurants still had high demand for the their’s products. This is a testament to the quality and value that US Foods provides. Despite this increase in cost, case shipments rose by 18.5%, with deliveries to independent restaurants increasing by 21.1%. US Foods attributed the 34.9% rise in sales to food inflation, but costs limited gross profits from

Read More »

The Unexpected Silver Lining: How Chaos Can Lead to Opportunity

Chaos is often experienced as an environment of confusion and disorder. However, amidst all those metaphorical clouds of uncertainty, there lies a silver lining: opportunity. During chaotic times, new avenues for creativity, innovation, and success often emerge. However, folks often overlook them if they’re not actively searching for them. The potential for success through chaos lies in identifying which options may lead to growth and order. Harnessing this power often

Read More »

From Bartering To Arbitrage: A Brief History Of How We Shop For Food

At Peterson & Associates, Inc, we understand that food shopping has undergone significant transformations throughout history, reflecting changes in technology, culture, and societal structures. As experts in food purchasing, we believe it’s important to provide our audience with a brief history of how we shop for food to share some valuable insights on how to make smart and informed purchasing decisions. Without further adieu, here is a brief history of

Read More »

To SMM or Not SMM: Why Investing in a Professional is Essential for Social Media Success

Social Media 6:10 Min read
Whether it’s building a brand, engaging with customers, or driving sales, social media has the potential to achieve these goals and more. However, managing social media can be a complex and time-consuming task that requires specialized skills and knowledge. As such, many organizations are now turning to Social Media Managers (SMMs) to manage their social media presence. Social media has become an essential part of any organization’s marketing and communication strategy. Are

Read More »

Maximize Your Online Marketing: PPC Search vs. Social Media Advertising

As a leading digital marketing agency in Alaska, we understand the unique challenges businesses face when it comes to attracting customers in a state with a population density of just 1.3 people per square mile. However, we also recognize the opportunities that exist for businesses to leverage online marketing strategies to reach potential customers. That’s why we offer Managed PPC (Pay-Per-Click) and Social Media Advertising Services, two of the most

Read More »

Keys to Social Media Success: Balancing Automation and Advertising Strategies

Social Media 4:52 Min read
In today’s digital landscape, striking the right balance between social media automation and advertising is crucial for a brand’s online success. Mastering both strategies can enhance your online presence, engage your target audience, and drive business growth. In this blog post, we’ll explore the benefits of harmonizing automation and advertising in your social media strategy, and delve into the distinctions between these two approaches to help you effectively manage and

Read More »

Why Real Followers Matter: The Difference Between Social Media Automation and Buying Fakes

Social Media 4:12 Min read
Struggling business owners can be tempted to take shortcuts such as buying fake followers to boost perceived online presence, but this quick-fix approach could ultimately damage social media presence more than help it. So what should you do instead? Instead of resorting to questionable tactics and potentially cringe-worthy consequences, the honest route to cultivate relationships with your online audience is through thoughtful automation strategies, good content, and tactfully used advertising.

Read More »

Scroll to Top