Our Journey
Peterson & Associates, Inc. was initially founded as a projectized Information Technology company called Ambitious Technologies focused on developing SaaS solutions. However, we soon realized that the quick and dirty world of SaaS wasn’t empowering customers; instead, it burdened them with low-quality, one-size-fits-all, overpriced software. That’s when we decided to take a stand and reflect on the way businesses approach technology solutions.
We’ve since been dedicated to creating systems that empower businesses with the freedom and flexibility they need to thrive. By leveraging open standards and platforms, such as Mautic and WordPress, we have crafted solutions that are not only powerful and scalable but also tailored to meet the unique needs of each client.
Our commitment to excellence is evident in every project we undertake. Whether developing a custom web design for a B2B client or implementing a comprehensive SEO strategy, we prioritize innovation, integrity, and a customer-centric approach. We believe that the best solutions are those that are adaptable, transparent, and designed with the end-user in mind.
- Innovation: Continuously exploring new technologies and methodologies to deliver cutting-edge solutions.
- Integrity: Upholding the highest standards of honesty and transparency in all our dealings.
- Customer-Centric: Focusing on the unique needs of each client to provide customized, effective solutions.
As we continue to grow and evolve, our mission remains steadfast: to provide businesses with the tools and support they need to achieve their goals. By staying at the forefront of technology and maintaining a relentless focus on customer satisfaction, Peterson & Associates, Inc. is poised to lead the way in marketing automation and beyond.
As a husband and wife team, we pride ourselves on strong work ethic and quick turnaround. We believe in craftsmanship, attention to detail, and that sweet spot between concept and execution.
Pete Peterson
Founder and CEO
Pete Peterson is the visionary Founder and CEO of Peterson & Associates, Inc. With an unwavering commitment to transforming the way we use technology, Pete has devoted his career to utilizing open standards and platforms. His goal is to empower businesses with unmatched freedom, autonomy, and exceptional value.
Pete’s philosophy centers on the power of open standards to create flexible, robust marketing systems that deliver true value and autonomy. Through his leadership, Peterson & Associates, Inc. continues to set the benchmark for excellence in the industry.
Alexis Peterson
Chief Financial Officer
Alexis Peterson is a multifaceted professional, serving as the CFO of Peterson & Associates, Inc. With a keen eye for financial strategy and operations, Alexis plays a pivotal role in ensuring the company’s financial health and sustainability. Her expertise in financial planning, budgeting, and analysis supports the company’s mission to deliver exceptional value and unparalleled support to its clients.
Alexis is known for her meticulous attention to detail and her ability to align financial strategies with the overall business goals. Her leadership extends beyond numbers, as she actively contributes to the company’s strategic planning and decision-making processes. With a background in finance and a passion for innovation, Alexis Peterson is an integral part of the Peterson & Associates team, driving the company towards sustained growth and success.
