Terms of Service

Effective Date: March 1, 2025

These Terms of Service ("Terms") govern your access to and use of the Peterson & Associates, Inc. website (the "Site"). By accessing or using the Site, you agree to these Terms.

If you do not agree, do not use the Site.

1. About Peterson & Associates, Inc.

Peterson & Associates, Inc. is an operator-led holding company focused on building, acquiring, and stewarding durable technology assets. The Site is provided to share information about our thesis, portfolio posture, and operational approach.

2. Informational Use Only

The Site and its content are provided for general informational purposes only.

• Nothing on this Site is legal, tax, accounting, investment, or financial advice.
• You should consult qualified professionals before making decisions.

3. No Offer or Solicitation

Nothing on this Site constitutes, or should be construed as:

• an offer to sell,
• a solicitation of an offer to buy,
• or a recommendation regarding any securities, investments, or financial products.

Any discussions of strategy, operating model, or potential opportunities are for informational purposes and may change without notice.

4. Accuracy, Completeness, and Updates

We aim to keep information on the Site accurate and current, but we make no guarantees that:

• the Site content is complete, accurate, or up to date,
• the Site will always be available,
• the Site will be free of errors.

We may modify, suspend, or discontinue any part of the Site at any time.

5. Acceptable Use

You agree not to:

• use the Site for unlawful, harmful, or fraudulent purposes;
• attempt to gain unauthorized access to the Site, systems, or networks;
• interfere with the Site’s operation (including by scanning, probing, or denial-of-service);
• scrape or harvest information from the Site in a way that violates applicable law or our rights.

We reserve the right to restrict access to the Site at our discretion.

6. Intellectual Property

Unless otherwise stated, the Site content—including text, layout, graphics, logos, designs, and other materials—is owned by Peterson & Associates, Inc. or licensed to us and is protected by applicable intellectual property laws.

You may view and print pages for your personal, non-commercial use.

You may not reproduce, distribute, modify, publicly display, or create derivative works from Site content without prior written permission.

7. Third-Party Services and Links

The Site may include links to third-party websites or services. We do not control third-party content and are not responsible for third-party availability, policies, security practices, or content accuracy.

8. Analytics and Marketing Automation

We may use privacy-respecting analytics and marketing automation tools to understand Site usage and improve communications.

• If enabled, analytics may be provided via Matomo.
• If enabled, marketing automation and tracking may be provided via Mautic.

For more information, see the Privacy Policy.

9. Disclaimers

THE SITE IS PROVIDED "AS IS" AND "AS AVAILABLE".

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PETERSON & ASSOCIATES DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PETERSON & ASSOCIATES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF (OR INABILITY TO USE) THE SITE.

If liability cannot be excluded, our total liability for any claim related to the Site will not exceed $100 USD.

11. Indemnification

You agree to indemnify and hold harmless Peterson & Associates, Inc. from any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of your use of the Site, your violation of these Terms, or your violation of any applicable law or rights of another.

12. Governing Law and Venue

These Terms are governed by the laws of the State of Alaska, without regard to conflict-of-law rules.

Any dispute arising from these Terms or your use of the Site will be brought in state or federal courts located in Alaska, and you consent to their jurisdiction.

13. Changes to These Terms

We may update these Terms from time to time. Changes become effective when posted on the Site. Your continued use of the Site after changes are posted constitutes acceptance of the updated Terms.

14. Contact

Peterson & Associates, Inc.
Email: hello@peterson.associates