Privacy Policy

Effective Date: March 1, 2025

Peterson & Associates, Inc. ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (the "Site").

If you do not agree with this Privacy Policy, please do not use the Site.

1. Overview

This Site is primarily informational. We aim to collect the minimum information necessary to operate, secure, and improve the Site.

Depending on configuration, we may use Matomo for analytics and Mautic for marketing automation. Some features may be disabled by default.

2. Information We Collect

2.1 Information you provide

You may provide information to us when you email us directly or submit a form (if enabled), including your name, email address, message content, and any details you choose to include.

2.2 Information collected automatically

When you visit the Site, we (or our service providers) may automatically collect limited technical information such as IP address (or an anonymized version), browser details, device type, pages visited, referring links, and approximate location.

3. How We Use Information

We use information to operate and maintain the Site, improve performance and content, understand aggregate usage patterns, respond to inquiries, and protect against abuse, fraud, or security threats.

4. Analytics (Matomo)

If enabled, Matomo may collect usage data such as page views, navigation paths, approximate geolocation, and browser/device details. We configure analytics, where possible, to minimize personal data collection.

5. Marketing Automation (Mautic)

If enabled, Mautic may collect page interaction signals and form submissions where forms are present.

6. Cookies and Similar Technologies

The Site may use cookies or similar technologies for analytics, marketing automation, security, and performance. Where required by law, we will provide appropriate notice and consent mechanisms.

7. Sharing and Disclosure

We do not sell your personal information. We may share information only with service providers, for legal compliance, or to protect rights, property, and safety.

8. Data Retention

We retain personal information only as long as necessary to respond to inquiries, maintain records, comply with legal obligations, and protect the Site. Analytics data may be retained longer in aggregate or anonymized form.

9. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.

10. Your Choices

You can opt out of communications through unsubscribe instructions (if present) or by emailing us directly. You can also control cookies via browser settings.

11. Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children.

12. International Visitors

If you access the Site from outside the United States, you understand that information may be processed in the United States where data protection laws may differ.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on the Site with a revised effective date.

14. Contact

Peterson & Associates, Inc.
Email: hello@peterson.associates