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Pete Peterson

Pete Peterson is an Alaskan-based technology and marketing consultant with over a decade of experience in web application development. As the Director of Peterson & Associates, Inc., he is passionate about strengthening the tech sector in Alaska by providing quality web applications that give businesses a competitive edge. With a focus on open digital platforms that prioritize freedom and autonomy, he offers a range of services, including website hosting, design and development, managed software services, marketing strategy management, and other technology solutions. By harnessing the power of the internet, Pete is dedicated to helping businesses in Alaska grow and succeed in today's digital age.

Enhancing IT Hygiene with Wazuh for Robust Cybersecurity Resilience

Technical Advice / By

Understanding IT Hygiene in Cybersecurity IT hygiene refers to the security protocols that ensure an organization’s digital assets are both secure and functioning optimally. Effective IT hygiene encompasses vulnerability management, security configuration assessments, updated asset and system inventories, and full insights into an organization’s operational activities. As technological tools become more sophisticated for both cybercriminals […]

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mautic

Revolutionize Your Sales Funnel with Mautic: The Ultimate Marketing Automation Solution

2 Comments / Technical Advice / By

In today’s fiercely competitive business environment, successful companies continually strive to optimize their sales processes and enhance customer engagement. Two crucial elements in this pursuit are a well-designed sales funnel and an efficient marketing automation system. In this article, we will explore Mautic, an all-in-one marketing automation software, and discover how it can revolutionize your

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matomo

Unleashing the Power of Web Analytics: Matomo vs. Hotjar – A Holistic Comparison

Technical Advice / By

In today’s data-driven digital landscape, web analytics tools play a pivotal role in understanding user behavior and optimizing online experiences. In this comprehensive comparison, we delve into two popular web analytics tools – Matomo and Hotjar. We explore their unique features, with a particular focus on data sovereignty, privacy, first-party JavaScript, cookies, data visualization, reporting,

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WordPress vs. Substack: Choosing the Right Platform for Your Business

Technical Advice / By

Jacob and Donald are two ambitious bloggers who had built their own WordPress websites from the ground up. They both had plenty of experience with the CMS, HTML, CSS and the entire process of building up a website from scratch. But when they heard about Substack, a platform that allowed them to quickly build an

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Elder Fraud

Unveiling Elder Fraud: Safeguarding Older Adults from Financial Exploitation

Technical Advice / By

At Peterson & Associates, we understand the importance of protecting seniors from Elder Fraud. This type of financial crime is committed against an elderly person or really any individual that has diminished physical and/or mental capacity. A perpetrator may use false pretenses to gain access to an elderly person’s personal information, funds, property, or assets

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The Unexpected Silver Lining: How Chaos Can Lead to Opportunity

1 Comment / General Business / By

Chaos is often experienced as an environment of confusion and disorder. However, amidst all those metaphorical clouds of uncertainty, there lies a silver lining: opportunity. During chaotic times, new avenues for creativity, innovation, and success often emerge. However, folks often overlook them if they’re not actively searching for them. The potential for success through chaos

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Maximize Your Online Marketing: PPC Search vs. Social Media Advertising

1 Comment / Social Media / By

As a leading digital marketing agency in Alaska, we understand the unique challenges businesses face when it comes to attracting customers in a state with a population density of just 1.3 people per square mile. However, we also recognize the opportunities that exist for businesses to leverage online marketing strategies to reach potential customers. That’s

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Keys to Social Media Success: Balancing Automation and Advertising Strategies

1 Comment / Social Media / By

In today’s digital landscape, striking the right balance between social media automation and advertising is crucial for a brand’s online success. Mastering both strategies can enhance your online presence, engage your target audience, and drive business growth. In this blog post, we’ll explore the benefits of harmonizing automation and advertising in your social media strategy,

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Why Real Followers Matter: The Difference Between Social Media Automation and Buying Fakes

1 Comment / Social Media / By

Struggling business owners can be tempted to take shortcuts such as buying fake followers to boost perceived online presence, but this quick-fix approach could ultimately damage social media presence more than help it. So what should you do instead? Instead of resorting to questionable tactics and potentially cringe-worthy consequences, the honest route to cultivate relationships

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