We’re certified and competent enough to handle the entire discovery, definition, design, development, and delivery phases of website projects. Simple websites, which focus on aesthetics and content rather than unique functionality, are much more affordable than having us develop complex web applications. We love building bleeding edge electronic businesses! However, the majority of small businesses in Alaska don’t require costly programming services to take advantage of the many benefits of digitalizing their organizations.
- Information Architecture
- Front-end Development
- A glorified flyer, but on the Internet!
- Unique, custom functionality
- Back-end development with advanced programming
- Servers & Performance
Your customer is the cornerstone of your marketing.
We’ll create an excellent website with useful functionality and an aesthetic design for you. We’ll determine what metrics to use to measure your website’s success; and be mindful of the fact that what gets measured gets managed. Before we create anything though, we need to be certain of the path forward.
Website Discovery & Definition Phase
The foundation of this negotiation rests on understating the value proposition we have for you, but before we’re able to do that, we need to evaluate a lot of information about you, your business, your competitors, and most importantly, your customers. This process is time consuming, but pivotal in determining our paths forward for success.
Proposals start at $512, in which we will provide you the documents necessary to begin your website project on the right path. We’ll work through your website’s discovery & definition phases to ensure a solid foundation for the cornerstone of future marketing engagements.
In the discovery phase, we’re researching and defining the scope of your website. In particular, it involves activities such as: carrying out user research, establishing goals & defining success, outlining the value proposition, and understanding the broader context of your website.
In the definition phase, the requirements that are associated with the website’s measurable goals are determined as clearly and as completely as possible. Once the documents are complete for the definition phase, a project proposal will be created for the Design, Development, and Delivery phases. At this point, price negotiations can be conducted and we’ll send you a quote for the design, development, and delivery of your website.
Documents Delivered at Definition Phase Completion:
Website Specifications Document
A website specification is a detailed description of the key considerations and components that go into the making of your website. It articulates the project’s goals, objectives, and tactics. It gives details about the functions and content that your website will provide. It shows a website map detailing the pages and their meta-content, with consideration given to search engines, user persona(s), and the desired project goals.
Style Guide Document
A style guide is a reference source where we collect and present all of the design decisions for your website. This includes its color scheme, typography, spacing, icons, imagery, and all the visual language used on your site.
Vivid User Persona(s) Document
A persona, in user-centered design and marketing, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to represent specific segments.
Researching and creating personas helps by getting designers to see things from the perspective of your users. Personas help designers avoid the trap of building what users ask for rather than what they actually need. Disagreements among team members over design decisions can be resolved by referring back to the personas.
Design efforts can be prioritized based on persona levels: primary, secondary, and tertiary.
Competitor Website Profile(s) Document
Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Once the analysis is complete, a report is complied (called a Competitor Website Profile), which gives us insights into primary functionality and content, website structure, social media reach, advertising strategy, and the software and vendors utilized.
The strategic rationale of competitor profiling is simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. Competitive advantage consists of offering superior customer value in your company’s chosen market. The definitive characteristic of customer value is the adjective: superior. Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of strategy.